Small Business prompts

A clear voice keeps everything you write sounding like you.

Act as a brand strategist. Help me define a clear brand voice for my [type of business] that sells to [target customer]. Give me three or four voice traits, a short 'we sound like / we don't sound like' list, and two example sentences written in that voice.

Say what you do and why it matters, in a line.

Write three value-proposition options for my [type of business]. For each, name the customer, the problem we solve, and what makes us different from [main competitor or alternative], in one or two sentences. Plain language, no buzzwords.

A batch of options to choose from, not just one.

Give me 10 tagline options for my [type of business] that sells [product or service] to [target customer]. Mix short and punchy with clear and descriptive, avoid clichés, and note the tone of each in three words.

A focused plan a small team can actually run.

Act as a marketing consultant for a small business. Build me a simple one-page marketing plan for my [type of business] for the next 90 days. My goal is [goal], my budget is [amount], and I want to focus on three or four channels. Keep it practical for a small team.

Get clear on exactly who you're writing for.

Help me define my ideal customer for my [type of business]. Give me a short profile: who they are, the problem that brings them to me, where they spend time online, and the main objection that stops them buying. Base it on [what I know about my customers].

A month of ideas in one go.

Act as a social media manager. Give me 15 post ideas for my [type of business] on [platform] for the next month, mixing promotional, educational, and behind-the-scenes. For each, give a one-line hook. My audience is [target customer].

A ready post for a specific message.

Write a [platform] post for my [type of business] about [topic, offer, or news]. Tone: [casual, professional, or playful]. Include a hook, the key message, and a clear call to action, and suggest one image idea. Keep it to platform length.

Three angles for one photo, plus tags.

Write three caption options for a [platform] post showing [photo or product] from my [type of business]. Make each a different angle (story, benefit, question), keep them short, and suggest 8 to 12 relevant hashtags.

A week mapped out, balancing selling and value.

Create a one-week social content calendar for my [type of business] across [platforms]. For each day, give the platform, the post type, a topic, and a one-line caption idea. Balance selling with something useful.

Stretch a single piece across channels.

Take this content: [paste it, e.g. a blog or an offer]. Repurpose it into a short [platform] post, an email subject line, and a one-line ad, each tailored to my [type of business] and [target customer].

Topics your customers are actually searching for.

Act as a content strategist. Suggest 10 blog post ideas for my [type of business] that my [target customer] would search for. For each, give an SEO-friendly headline and the main question it answers. Favour topics with how-to or buying intent.

A structure to write against.

Write a detailed outline for a blog post titled [title] for my [type of business]. Include an intro angle, five or six H2 sections with what to cover under each, and a closing call to action. Keep it specific to my business, not generic.

Benefit-led copy that sells.

Write three descriptions for [product or service] from my [type of business]. Lead with the benefit to the customer, keep one short and two detailed, and end each with a reason to act. Avoid hype and clichés.

Clear answers to what customers actually ask.

Draft an FAQ page for my [type of business] using the questions customers actually ask: [list them, or ask me for ideas]. Answer each clearly in two or three sentences, in our [tone] voice, and end with where to get more help.

Get more mileage from one post.

Take the blog post below from my [type of business] and turn it into a short email to my list and three social posts, keeping the key points and my voice. Blog: [paste it].

Keep your local listing active and useful.

Write a Google Business Profile post for my [type of business] in [city or area] about [update, offer, or event]. Keep it under 1,500 characters, include a clear call to action, and mention [city or neighbourhood] naturally without keyword-stuffing.

The terms nearby customers actually type.

Act as a local SEO specialist. Give me 20 local search keywords my [type of business] in [city] should target, mixing service-plus-city terms and 'near me' style phrases. Group them by buying intent so I know which to prioritise.

Service-area copy that ranks and reads well.

Write the copy for a location or service-area page for my [type of business] serving [city or area]. Cover what we do, who we help locally, why choose us, and a call to action. Mention [city] and nearby areas naturally. Around 250 words.

Warm, specific thanks that don't sound copy-pasted.

Write three short, warm replies to this positive Google review for my [type of business], thanking the customer specifically and reinforcing what they liked. Keep each genuine and a little different. Review: [paste it].

Calm, professional, and not defensive.

Write a calm, professional public reply to this negative review of my [type of business]. Acknowledge their experience, avoid being defensive, briefly note what we'll do, and invite them to continue offline. Under 80 words. Review: [paste it].

Announce an offer without sounding like spam.

Write a promotional email for my [type of business] announcing [offer or product] to my customer list. Lead with the benefit, keep it short and scannable, include one clear call to action, and suggest a subject line. Tone: [tone].

Greet new customers and point them somewhere useful.

Write a welcome email for new customers or subscribers of my [type of business]. Thank them, set expectations for what they'll get, share one quick tip or win, and point to one next step. Warm and brief, with a subject line.

A friendly monthly update that gets opened.

Write a short monthly newsletter for my [type of business] covering [news or updates], one helpful tip for [target customer], and one offer or call to action. Friendly and scannable, under 250 words, with a subject line.

Re-engage people who've gone cold.

Write a win-back email to customers of my [type of business] who haven't bought in a while. Acknowledge the gap warmly, give them a reason to return (a new offer or product), keep the ask light, and suggest a subject line.

A short, helpful sequence after someone shows interest.

Outline a three-email follow-up sequence for my [type of business] after someone [trigger, e.g. requests a quote or downloads a guide]. For each email, give the goal, the timing, the key message, and a subject line. Helpful, not pushy.

A short pitch that leads with the problem.

Write a short sales email pitching [product or service] from my [type of business] to [target customer or company]. Lead with the problem it solves, give one proof point or benefit, and end with a small, specific ask. Under 120 words, no hype.

Hold your price with confidence and warmth.

A customer says my [product or service] is too expensive. Write three ways to respond that hold my price, reframe it around value, and offer a fair option if there is one. Keep it warm, not defensive.

A light nudge that makes it easy to say yes.

Write a friendly follow-up to [name], who I sent a quote for [work] [time ago] and haven't heard back. Restate the value in a line, make it easy to reply with a yes or a question, and keep it under 70 words.

Make it easy for happy customers to say yes.

Write a short, genuine message asking a happy customer of my [type of business] for a review or testimonial. Point them where to go, keep it warm, and don't over-ask. Give me one version for email and one for a text message.

A low-pressure offer to an existing customer.

Write a friendly message offering an existing customer of my [type of business] [an upsell or a referral reward]. Frame it around helping them, keep it low-pressure, and include a clear, easy next step. Under 80 words.

Calm the situation and show you're on it.

A customer of my [type of business] is upset about [issue]. Write a calm, empathetic reply that acknowledges it genuinely, avoids being defensive, explains what I'll do and by when, and keeps a steady tone. Under 120 words. Their message: [paste it].

Be clear and kind, even when the answer is no.

Write a polite reply to a customer of my [type of business] requesting a refund or return for [item or service]. State our policy clearly and kindly, explain the next step, and keep the relationship warm even if the answer is no. Under 100 words.

Plain, friendly answers to repeat questions.

Turn these common customer questions for my [type of business] into clear, friendly answers: [list questions]. Keep each to two or three sentences, in plain language, with no jargon.

A fair, readable policy customers will actually read.

Draft a simple, fair [policy type, e.g. returns, cancellation, or booking] policy for my [type of business]. Cover the key rules in plain English, keep it customer-friendly, and note any exceptions. Short enough that a customer actually reads it.

Defuse an unhappy comment in the open.

Write a professional public response to an unhappy comment about my [type of business] on [platform]. Stay calm and human, acknowledge the issue, avoid arguing, and move it to a private channel. Under 80 words. Comment: [paste it].

A quick, honest read on where you stand.

Act as a business advisor. Run a SWOT analysis for my [type of business] based on [what I tell you about it]. Keep each of the four areas to three or four specific points, and end with the two things I should act on first.

Spot the gap you could own.

Help me analyse my main competitor, [competitor], for my [type of business]. Compare what they offer, their likely strengths and weaknesses, and where there's a gap I could own. Base it on [what I know], and flag anything I should verify myself.

Weigh the options before you set a number.

Help me think through pricing for [product or service] at my [type of business]. Walk me through a few approaches (cost-plus, value-based, tiered), the trade-offs of each, and the questions I should answer before deciding. Don't just give me one number.

A simple budget, plus where to trim.

Help me build a simple monthly budget for my [type of business] from these figures: [income and main costs]. Then suggest three realistic areas a business like mine could cut or rethink spending, without hurting quality.

Hire well without starting from scratch.

Write a job ad for a [role] at my [type of business], covering the role, who'd be a good fit, and what we offer, in our [tone] voice. Then give me eight interview questions, mixing skills and attitude, to find the right person.