Marketing & Ads prompts

A clear promise in one line.

Act as a positioning strategist. Our product is [product] for [audience]. Draft a value proposition with this structure: for [target customer] who [need], [product] is a [category] that [main benefit], unlike [alternative]. Give me three versions, from safe to bold.

Find the angle only you can own.

We compete with [competitor] in [market]. Here's what they emphasise: [paste]. Find three angles where we are genuinely different, not just louder, and turn each into a one-line message I could use on the site and in ads.

One promise, three pillars, real proof.

Build a messaging hierarchy for [product]: one primary message, three supporting pillars, and a proof point under each. The audience is [audience] and the thing they care about most is [outcome].

What the buyer actually cares about.

Here's a list of our product features: [paste]. For each one, write the benefit a [audience] actually cares about, in plain language, and flag any feature that does not map to a real benefit.

Same product, different angle.

We sell [product] to two different audiences: [A] and [B]. Rewrite our core pitch for each, changing the angle and the language to match what each group cares about, not just swapping a few words.

Who you are really selling to.

From this data about our best customers, [paste notes, traits, or interview snippets], draft an ideal customer profile: who they are, the problem they hire us to solve, what they tried before, and the words they use to describe the problem.

Marketing language, in their words.

Here are customer reviews and support messages: [paste]. Pull out the phrases customers use to describe the problem and the result they want, then turn the five most common ones into marketing angles.

Read their strategy off the page.

Analyse this competitor's homepage and pricing page: [paste or describe]. Summarise who they target, their main promise, how they justify the price, and one gap in their message we could own.

Meet buyers where their head is.

For [product], map what a buyer is thinking at each awareness stage: unaware, problem-aware, solution-aware, product-aware, and ready to buy. For each stage, suggest the one message that moves them to the next.

Two people, not one blur.

Create two distinct buyer personas for [product]: their role, goals, what blocks them, where they look for solutions, and the objection most likely to stop them buying. Base them on [audience details].

Headlines and descriptions that fit.

Write Google responsive search ad assets for [product], targeting the keyword [keyword]: 10 headlines of 30 characters or fewer, and 3 descriptions of 90 characters or fewer. Lead with the benefit, include one headline with the keyword, and one with a clear call to action.

Three angles, one product.

Write three Facebook and Instagram ad variations for [product] aimed at [audience]. Give each a different angle: one on the problem, one on the outcome, one on social proof. Primary text under 125 words, a headline, and a CTA for each.

A shortlist worth testing.

Give me eight ad angles to test for [product]: a mix of pain-point, benefit, curiosity, objection-handling, and comparison. One line each, so I can pick the strongest few to write up in full.

Where to point the spend.

Suggest a targeting plan for a [platform] campaign selling [product] to [audience]: interest and behaviour ideas, one lookalike approach, and one retargeting segment, with a sentence on why each fits.

Win back the ones who left.

Write retargeting ad copy for people who visited our [page] but did not [convert]. Three short variations that address the likely reason they hesitated, without being pushy. Product: [product].

The first seven seconds.

Write three options for a landing page hero for [product]: a headline, a subhead, and a button label for each. The main promise is [benefit], the audience is [audience], and the tone is [tone].

Outcomes first, features second.

Turn these product features into benefit-led bullet points for a landing page: [paste features]. Keep each bullet to one line, lead with the outcome, and order them strongest first.

Answer the doubts on the page.

List the top five objections a [audience] would have before buying [product], and for each, write a short, honest answer I could use in an FAQ or a reasons-to-hesitate section.

Past 'Sign up' and 'Buy now'.

Write eight call-to-action button labels for [product] that go beyond 'Sign up' or 'Buy now'. Match the action to the value the visitor gets, and note which stage of intent each fits.

The full pitch, no hype.

Draft the body copy for a long-form sales page for [product]: the problem, the cost of not fixing it, our approach, how it works in three steps, proof, and a closing CTA. Audience: [audience]. Keep it honest, no hype.

First touch to purchase.

Map a marketing funnel for [product] sold to [audience]: the stages from first touch to purchase, the question the buyer has at each stage, and one piece of content or message that answers it.

A reason to hand over an email.

Suggest five lead magnet ideas for [audience] interested in [topic]: a mix of formats such as a checklist, template, mini-guide, calculator, or email course, with a one-line pitch and the email it would help us start.

Earn the second open.

Outline a five-email welcome sequence for new subscribers who downloaded [lead magnet]: the goal of each email, a subject line, and the one action it should drive, building toward [offer].

Wake up a quiet list.

Draft a three-email re-engagement campaign for subscribers who have not opened anything in [timeframe]: one that gives value, one that asks if they want to stay, and one last call. Brand: [describe].

Find the emails you are not sending.

Here's our current set of automated emails: [paste or list]. Point out the gaps in the customer lifecycle where we send nothing, and suggest one campaign to fill each gap.

A brief a writer can run with.

Write a content brief for an article targeting [keyword]: the search intent, a suggested H1, six H2 sections with a line on each, the questions to answer, and three internal links to suggest. Audience: [audience].

A pillar and its supporting set.

Build a topic cluster for [pillar topic]: one pillar page and eight to ten supporting article ideas, each with its target keyword and a note on how it links back to the pillar.

Spend effort where it pays.

For these keywords, [paste list], label the likely search intent (informational, commercial, transactional), the best content format for each, and which ones are worth our time given we are a smaller site.

Get quoted by ChatGPT and AI overviews.

Rewrite this section so it is more likely to be quoted by AI answer engines like ChatGPT and Google's AI overviews: [paste]. Make the first sentence a clear, self-contained definition, and keep the claims specific and easy to lift.

Topics you are missing.

Here are the topics a competitor ranks for: [paste or list]. Compare them to what we cover, [paste or describe], and suggest five topics we are missing that fit our audience and we could realistically rank for.

One page everyone aligns on.

Write a one-page campaign brief for [campaign or launch]: the goal, the audience, the core message, the channels, the offer, the key dates, and how we will measure success. Context: [paste].

Four weeks to launch day.

Outline a four-week launch plan for [product or feature]: what to do each week across email, social, and content, building to launch day, with a pre-launch and a post-launch step.

Split the effort sensibly.

We have a budget of [amount] and want to reach [audience] for [product]. Suggest how to split effort across channels (paid, organic, email, partnerships), the role each plays, and what to test first.

Three months at a glance.

Build a three-month promotional calendar for [business type]: the key dates, seasonal hooks, and one campaign idea per month, with the goal and main channel for each.

Hand a designer the full picture.

Write a creative brief for a designer making ad creative for [campaign]: the message, the audience, the feeling it should convey, the must-include elements, the formats and sizes needed, and what to avoid.

One change, one clear winner.

Help me design an A/B test for [page or email]. I think [hypothesis]. Define the one variable to change, what stays the same, the metric that decides the winner, and roughly how long to run it. Context: [paste].

Signal versus noise.

Here are the results of a marketing test or campaign: [paste numbers]. Tell me what they suggest, what is likely noise versus a real signal, and what I should try next. Do not overclaim from a small sample.

Find where you lose people.

Here are the conversion rates at each step of our funnel: [paste]. Point out where we lose the most people, two likely reasons for the biggest drop, and one test to address each.

Numbers into a story.

Turn these numbers into a short monthly marketing report for [audience, e.g. a founder]: what happened, why it matters, what we learned, and what we will do next. Keep it plain and honest about what did not work. Data: [paste].

One number to steer by.

For [business or campaign], help me pick the one north-star metric to focus on, plus the two or three supporting metrics underneath it. Explain why the vanity metrics I might be tempted by, [list], can mislead us.